Glossary of Tourism M-N

manifest: final official listing of all passengers and/or cargo aboard a transportation vehicle or vessel
market segment: the concept of dividing a market in parts
markup: (1) difference between the cost and the selling price of a given product; (2) difference between the net rate charged by a tour operator, hotel, or other supplier and the retail selling price of the service
master account: the guest account for a particular group or function that will be paid by the sponsoring organization
master bill: all items contracted by the operator and supplier that will be paid by the operator
minimum charge: the amount that each customer must pay no matter what is consumed. For example: a two-drink minimum in a club
nationwide tour: sold to people throughout the nation
net wholesale rate: a rate usually slightly lower than the wholesale rate, applicable to groups when components are specifically mentioned in a tour brochure. The rate is marked up by wholesale sellers to cover tour costs.
networking: people getting together to socialize or exchange information, usually for business, in order to have contacts that are beneficial to that business
no how: guest with confirmed reservations who does not arrive and has not cancelled.